DYNAMIC CAMPAIGNS
FORMULA
Animation, GIF, Key Ingredients
Easy as one, two, three. A simple visual illustration of key skills one requires to become successful in their professional career.
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A simple formulation
Highlights core features of a successful financial analyst - the target audience.
Relevant and Current
Addresses the current scenario in the industry and the need for this skillset.
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FLASH-FORWARD
Animation, GIF, Forward, Career Advancement
To infinity and beyond. The campaign illustrates the future readiness of CMA certified professionals in the face of increased automation of business operations.
A.I and Automation
Addresses the concerns of professionals in the finance industry regarding digital automation in the industry.
Future-Proof
Inspires potential candidates to embrace the future and upskill with the help of the CMA certification.
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ASPIRATIONAL
Animation, GIF, Designations, Career Goals
Where do you see yourself in the near future? The campaign highlights top career roles that the target audience can aspire for with the help of the professional certification.
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Future Think
Prompts the target audience to think about their future goals.
Roadmap to success
Emphasizes how the certification can help aspirants on their journey to professional development and success.
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STATISTICS
Animation, GIF, Statistics
Numbers don't lie. With the help of comprehensive student feedback reports, we were able to extract meaningful statistics to build our marketing campaign.
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The best of both worlds
Combined the unique selling points of our sister company Kaplan Schweser (global presence) and our regional expertise.
Data-Driven
Conveyed a powerful message with the help of verified data from feedback reports.
Supportive
Our core theme of being the go-to-provider for CFA Exam training is supported.
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STUDY ANYTIME. ANYWHERE
Animation, GIF, E-learning, Online Classes
At your convenience. The campaign focuses on the ease and flexibility of our online learning program.
Freedom
Promotes the versatility of the online learning environment.
Ease
Features the accessibility of resources and study materials on the platform.
Connection
Interaction with expert trainers is a key highlight that is promoted.
 Live Online Artwork |  Study Profile Artwork |  Equation Artwork |
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 Live Online Launch Artwork |  Exam Kit Artwork |  Social Media Mock Up 1 |
 Social Media Mock Up 2 |  Social Media Mock Up 3 |
POP ART
Animation, GIF, Comic, Retro, Illustration
The popular kid in school. Employing a bold pop art theme to emphasize the growing reputation and demand for the CMA certification in the region.
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Vibrant and Vivid
An attractive theme that engages a predominantly young target audience - university students and recent graduates.
A fresh outlook
A fun approach to a cut-and-dried topic about the professional certification.
 Artwork |  HTML Mailer Mock Up |
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