RRP
CAMPAIGNS
HTML Emailers, Social Media banners & Display Ads
FORMULA
Animation
GIF
Easy as one, two, three. A simple visual illustration of key skills one requires to become successful in their professional career.
SIMPLE FORMULATION
Highlights core features of a successful financial analyst - the target audience.
RELEVANT & CURRENT
Addresses the current scenario in the industry and the need for this skillset.
HUMAN-CENTRIC
Persona
Duo-tone
The person behind the mask.
The campaign focuses on the human element behind the certification, the core characteristics that make a CFA candidate, and their journey towards professional success.
PERSONA
Incorporates a human element in the campaign to enhance relatability.
CONTENT-DRIVEN
Taking on an advisory tone that offers an in-depth insight into the qualification.
ASPIRATIONAL
Designations
Career Goals
Where do you see yourself in the near future?
The campaign highlights top career roles that the target audience can aspire for with the help of the professional certification.
FUTURE THINK
Prompts the target audience to think about their future goals.
ROADMAP TO SUCCESS
Emphasizes how the certification can help aspirants on their journey to professional development and success.
FIRST STEP
New Year Resolutions
Career Advancement
A journey of a thousand miles starts with one step.
A New Year Resolution campaign that capitalizes on the new year, new beginnings vibe of the moment.
GET CRACKING
The campaign underscores the importance of starting the journey towards professional success.
ACTION-ORIENTED
Hones in on the traveler persona and creates a sense of motion.
STATISTICS
Facts/Data
Percentages
Numbers don't lie.
With the help of comprehensive student feedback reports, we were able to extract meaningful statistics to build our marketing campaign.
BEST OF BOTH
Combined the features of our sister company Kaplan Schweser (global presence) and our regional expertise.
DATA-DRIVEN
Conveyed a powerful message with the help of verified data from feedback reports.
SUPPORTIVE
Our core theme of being the go-to-provider for CFA Exam training is supported.
POP ART
Retro
Comic
The popular kid in school. Employing a bold pop art theme to emphasize the growing reputation and demand for the CMA certification in the region.
VIBRANT & VIVID
A theme that engages a predominantly young target audience - university students and recent graduates.
FRESH OUTLOOK
A fun approach to a cut-and-dried topic about professional certifications.
ANYTIME. ANYWHERE
E-Learning
Online Class
At your convenience. The campaign focuses on the ease and flexibility of our online learning program.
FREEDOM
Promotes the versatility of the online learning environment.
SNEAK PEEK
A snapshot of the dynamic interface of the E-Learning platform is offered.
TRY-OUT
All-access trial invites the target audience to experience the platform first-hand.
